Thursday, November 25, 2010
Tap the bricks
Recent years, click-and-mortar and .com business have entered a golden age. We buy books from Amazon.com and CR1897.com, Treasure hunt from ebay and Taobao, order meal from PizzaHut and McDonalds website. Online shopping has already integrated with our daily life. That is the reason why advertisers have been trying their best to draw website traffic by different ways like Banner Ads, PPC, SEO, Social media marketing etc.
For the traditional bricks-and-mortar stores, they still promote their services and products in usual ways like prints, TVC, billboards or even distributing leaflets in the street. Are these channels effective? How about the cost efficiency and ROI? The result of these marketing channels is always uncertain as they are difficult to be monitored and measured.
Situation might change after mobile location-based marketing technology introduced like Foursquare and Facebook Deals. It enables users to search the stores nearby, leave comments and rating, share with friends on social portals like Facebook and twitter.
This creates opportunities for offline marketers to run location-based promotion campaigns, building words of mouth and understanding customer behaviors and preference. It is an effective tool to turn offline marketing online and will be one of the hot marketing tool in 2011 or coming years. Stay tuned or catch the wave? You decide.