Recent years, click-and-mortar and .com business have entered a golden age. We buy books from Amazon.com and CR1897.com, Treasure hunt from ebay and Taobao, order meal from PizzaHut and McDonalds website. Online shopping has already integrated with our daily life. That is the reason why advertisers have been trying their best to draw website traffic by different ways like Banner Ads, PPC, SEO, Social media marketing etc.
For the traditional bricks-and-mortar stores, they still promote their services and products in usual ways like prints, TVC, billboards or even distributing leaflets in the street. Are these channels effective? How about the cost efficiency and ROI? The result of these marketing channels is always uncertain as they are difficult to be monitored and measured.
